Skip to content
Install on Shopify

Blog

Field notes for Shopify store owners.

Guides, data, and notes from the team building Arbyn. No fluff. No SEO bait. The things we wish we had known when we started.

279 articles6 categoriesUpdated regularly
The Shopify Conversion Funnel: Where a Support Conversation Actually SitsSales & Upsells#001

The Shopify Conversion Funnel: Where a Support Conversation Actually Sits

The standard Shopify conversion funnel model misses the most critical step: the high-intent support conversation that happens just before a purchase.

Odera JosephAug 21, 20268 min
Payment-Pending Orders on Shopify: What to Tell a Worried CustomerCX Operations#002

Payment-Pending Orders on Shopify: What to Tell a Worried Customer

When a Shopify order is stuck on "payment pending," customer anxiety spikes. Here’s the framework for turning a moment of payment uncertainty into an opportunity to build lasting trust.

Odera JosephAug 21, 20269 min
Chargebacks on Shopify: What Support Can Do Before It Becomes a DisputeCX Operations#003

Chargebacks on Shopify: What Support Can Do Before It Becomes a Dispute

A Shopify chargeback is not just a financial event; it is the end of a customer conversation that never happened, or one that went badly wrong.

Odera JosephAug 21, 20268 min
Best Shopify Support Apps for Stores Doing 500-2,000 Conversations a MonthApps & Tools#004

Best Shopify Support Apps for Stores Doing 500-2,000 Conversations a Month

For Shopify stores handling 500 to 2,000 conversations a month, a support app's billing model is more important than its feature list.

Odera JosephAug 21, 20268 min
7 Best Shopify Apps for Small Teams Running Support SoloApps & Tools#005

7 Best Shopify Apps for Small Teams Running Support Solo

Running support alone doesn't have to mean drowning in tickets. The right Shopify app can automate the work of a full-time hire, without the enterprise price tag.

Odera JosephAug 21, 20268 min
How to A/B Test Your Shopify Chat Widget Copy Without GuessingSales & Upsells#006

How to A/B Test Your Shopify Chat Widget Copy Without Guessing

Stop guessing which chat widget messages work; learn a disciplined, one-variable framework to test your Shopify chat copy and turn passive greetings into active sales drivers.

Odera JosephAug 20, 20269 min
Can AI Explain a Declined Shopify Payment Without Repeating the Generic Bank Message?CX Operations#007

Can AI Explain a Declined Shopify Payment Without Repeating the Generic Bank Message?

A declined payment creates an information black hole for you and your customer, but an AI agent can't access the bank's private decline reason, and any tool claiming it can is wrong.

Odera JosephAug 20, 20267 min
Best Shopify Apps for Compliance and Data Handling in SupportApps & Tools#008

Best Shopify Apps for Compliance and Data Handling in Support

Installing a support app means giving a third party access to your customer data; choosing the right one requires a deep look into their compliance and security posture, not just their features.

Odera JosephAug 20, 20269 min
Glossary: Merchandising Terms Every Shopify Store Owner Confuses With Marketing TermsSales & Upsells#009

Glossary: Merchandising Terms Every Shopify Store Owner Confuses With Marketing Terms

Stop confusing merchandising with marketing, this glossary clarifies the key terms every Shopify store owner needs to know to increase profitability.

Odera JosephAug 19, 20268 min

Subscribe

One good post. Sent when it is ready.

The best of what we publish, plus a store owner playbook you can use the same week. No marketing emails. No upsells.

Unsubscribe in one click. We never share your email.