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Arbyn for Beauty & Cosmetics

Shade, ingredients, skin type. Answered like your best beauty advisor.

The questions that decide a beauty sale, what shade am I, is this safe for my skin, will it work with my routine, Arbyn answers every one. Trained on your shade ladders, your full INCI lists, and the way your brand actually talks.

Priya · Lumen Skincare11:47 pm
I'm NC30 in most brands, warm undertone. Which shade of your Luminous Serum Foundation should I get, and is it okay for combination skin?
Priya · lumenskincare.com
For NC30 warm, our shade "Sand 3W" is the closest match, it maps almost 1:1 to NC30. The Luminous Serum is water-based and non-comedogenic, so it's a good fit for combination skin. If you run oily by midday, set the T-zone and you're set.
Arbyn · 41s reply time
Perfect, adding Sand 3W now!

The reality of beauty support

Four truths every beauty brand recognizes.

Shade

Most pre-purchase beauty questions come down to shade, formula, or fit.

Cart

Uncertainty about their shade is a common reason shoppers abandon the cart.

INCI

A large share of tickets touch an ingredient, allergen, or compliance question.

Fast

Answering the shade question quickly helps turn browsers into buyers.

Support and sales, in the same inbox

Eight beauty conversations. Five support. Three sales.

Arbyn isn't only a deflection bot, it's a revenue agent too. Half of beauty's inbox is “where's my order.” The other half is “which one is right for me.” Arbyn handles both, on every channel, in your voice. The examples below use a fictional brand, Lumen Skincare.

Shade matchSALES
converted · 47s
I'm NARS Punjab, what's your closest match in the Silk Serum foundation?
Punjab maps to our shade Sand 3.5 (warm-medium). If you run more olive in summer, Sand 4 is the half-step up. Both in stock.
DEFLECTEDDrew on cross-brand shade map + undertone data.
Routine consultSALES
converted · 1m 30s
Combination skin, breakouts on my chin. Building a simple routine, where do I start?
For combo + chin breakouts: gentle gel cleanser AM/PM, the niacinamide serum (oil control), and the lightweight gel moisturizer. Skip heavy oils. That's 3 steps, all fragrance-free. Want me to add the set?
CONVERTED · $96Matched skin type + concern across 3 SKUs.
Pregnancy-safe checkSUPPORT
resolved · 33s
Is the Glow retinol serum safe to use while pregnant?
Retinoids aren't recommended during pregnancy, so I'd pause the Glow retinol. Our Bakuchiol serum is the pregnancy-friendly alternative our customers switch to, same step, no retinol.
DEFLECTEDCompliance guardrail: no medical claims, safe swap offered.
Ingredient / allergySUPPORT
resolved · 28s
Does the Calm cleanser have fragrance or essential oils? My skin is reactive.
The Calm cleanser is fragrance-free and essential-oil-free, formulated for reactive skin. Full INCI: I can paste it here if you'd like to check against your triggers.
DEFLECTEDRead full INCI list from product metafields.
Restock questionSUPPORT
resolved · 21s
When is the Sand 3.5 foundation back in stock?
Sand 3.5 is due back the week of June 16, based on our inventory. Sign up on the product page's back-in-stock form and you'll get an email the moment it lands.
DEFLECTEDETA read from your Shopify order and shipping data.
Routine cross-sellSALES
converted · 54s
Just bought the vitamin C serum, what should I pair it with?
Vitamin C loves a good SPF in the AM, our Daily Mineral SPF 40 is the top pairing. At night, the hyaluronic serum layers underneath nicely. Both in stock in your cart's size.
CONVERTED · $34Pulled "frequently paired with" from order history.
Where is my orderSUPPORT
resolved · 13s
Where's my order? It's a gift and I need it Friday.
Order #21884 is out for delivery today, two days early, so you're set for Friday. Want me to include a gift note at no charge?
DEFLECTEDLive tracking read from your Shopify order and shipping data.
Stock checkSALES
converted · 1m
Is the Luminous base still available in 2W? I left it in my cart earlier.
2W is still in stock, but it's down to the last 4 in that shade. Want me to drop it back in your cart so it's ready to check out?
yes pls!
Done, it's in your cart. I tucked a free shade-match card in too.
CONVERTED · $42Read live stock from your Shopify catalog.

Trained on your catalog

Arbyn reads your shade ladder like a trained artist does.

When you connect Arbyn to Shopify, it doesn't just see products, it ingests the structured beauty data your team relies on every day. No prompt engineering required.

01
Shade ladders & undertone maps

Depth, undertone, and cross-brand equivalents. Arbyn reads your shade range and maps “I'm a Fenty 220” to your closest match.

02
Full INCI ingredient lists

Every ingredient, per SKU, with flags for fragrance, common allergens, vegan, and cruelty-free status, straight from your metafields.

03
Skin-type & concern tags

Oily, dry, combination, sensitive, plus concerns like acne, redness, and aging, so routine recs actually fit the customer.

04
Compliance guardrails

No medical claims, no diagnosing. Arbyn knows which products are pregnancy-friendly and offers safe swaps instead of advice.

Catalog snippet
Luminous Base, shade ladder
ShadeDepthUndertoneMaps to
1NFairNeutralFenty 110
2WMediumWarmFenty 220
2.5WMediumWarmNARS Punjab
3CTanCoolMAC NC42
4ODeepOliveFenty 350
A

Arbyn note: 2W oxidizes slightly warm on some customers, recommend 2.5W for oily skin types.

Shade & ingredient confidence

Wrong-shade returns. Now mostly prevented, not processed.

Most beauty returns aren't a product problem, they're a confidence problem at checkout. Answer the shade and ingredient question before the order ships, and the return never happens.

Shade match from any reference

Customers describe shade in competitor terms. Arbyn maps “I'm a MAC NC42” to your closest shade using your undertone and depth data, before they guess wrong.

Prevents the #1 beauty return reason

Ingredient & compliance guardrails

Arbyn answers fragrance, vegan, and pregnancy-safe questions from your INCI lists, and never makes a medical claim. It offers safe swaps, not advice.

Zero medical claims · auditable

Reorder answers on demand

When a customer asks how long a product lasts or how to reorder, Arbyn answers from your product specs, a 30ml serum lasts about 8 weeks, and points subscribers to self-serve to adjust their plan.

Answers reorder questions in your voice

Brand voice tuning

Sounds like your brand. Not like a chatbot.

Three different beauty brands. One identical question. Three completely different Arbyn replies, because tone, vocabulary, and rhythm come from the tone you set, your product copy, and the replies you approve. We don't pick a “beauty voice.” You do.

Same customer · asking every store
"I'm between two shades, 2W and 2.5W. Which should I pick?"
CLINICAL / DERM BRAND
Precise · ingredient-led · calm

Go with 2W. It matches warm-medium depth. If you tend to oxidize by midday, 2.5W holds truer. Both share the same formula.

22 wordspreciseno hype
CLEAN / INDIE BRAND
Warm · values-led · friendly

Either works, but 2W is your match for warm-medium. If your skin warms up through the day, 2.5W is the safe call. You really can't go wrong here.

27 wordswarmreassuring
GLAM / COLOR BRAND
Playful · bold · confident

2W is your girl, warm and glowy, made for you. Run a little oily? 2.5W keeps it flawless past noon. Honestly? You'll look gorgeous in both.

25 wordsplayfulbold
Arbyn learns your voice from the tone you set and the support replies you approve. For your first conversations it drafts in shadow mode and you approve each one, and within about 50 conversations you can’t tell its replies from your own.

Let Arbyn handle your beauty support.

Install in 4 minutes. Train it on your shade ladders and ingredient lists. Watch it answer your first shade-match ticket within an hour, in your voice, with your tone, citing your own catalog.