Arbyn for Fashion & Apparel
The four questions that make up most of fashion support, does it run small, does it fit, can I exchange it, can I return it, Arbyn handles every one. Trained on your size chart, your fit guide, your return policy, and your voice.
The reality of fashion support
Online apparel return rate, over 3x the rate of in-store apparel purchases.
Statista Consumer Insights, 2024
of all ecommerce returns are clothing alone. No other category is close.
Opensend / Statista, 2024
of ecommerce returns are sizing problems, the single largest controllable factor for any apparel brand.
Red Stag Fulfillment / NRF, 2025
direct cost to process one apparel return, shipping, inspection, restocking. Before lost margin.
Industry benchmarks, Opensend 2025
Support and sales, in the same inbox
Arbyn isn't just there to answer tickets, it sells too. Half of fashion's inbox is “where's my order.” The other half is “should I buy this.” Arbyn handles both, over email and live chat, in your voice. The examples below use a fictional brand, Ridgeline Denim.
Trained on your catalog
When you connect Arbyn to Shopify, it doesn't just see products, it reads the structured fashion data your support team relies on every day. No prompt engineering required.
Per-collection, per-fit. Arbyn reads tables from your size chart pages and the data in your Shopify product metafields, both.
"The model is 5'10" wearing a size S." Arbyn pulls this from your product page copy and uses it in fit answers.
Past customer notes, "ran small," "great drape," "color is darker IRL", are tagged per-SKU and surface in replies.
Arbyn knows that 31% of returns on the slim straight are "too small", and proactively offers the next size up before the return starts.
| Size | Waist | Hip | Length |
|---|---|---|---|
| XS | 24" | 34" | 27" |
| S | 26" | 36" | 27.5" |
| M | 28" | 38" | 28" |
| L | 30" | 40" | 28.5" |
| XL | 32" | 42" | 29" |
Arbyn note: 142 past customers wearing this SKU reported "runs true." 6 reported "slightly long", recommend hemming.
Returns & exchanges
Fashion returns are 3-4x other verticals. The hidden cost isn't the shipping label, it's the eight back-and-forth emails per return. Arbyn closes that loop in one reply.
Arbyn checks order date, item condition, sale/final-sale status, region-specific rules, and your custom exceptions in under a second. No "let me check with the team."
Arbyn doesn't reinvent your returns stack, it talks to it. Arbyn starts and processes returns natively in Shopify, no separate returns app required.
Before quoting a refund, Arbyn offers the next size, color, or comparable item so more returns become exchanges and revenue stays in.
Brand voice tuning
Three different fashion brands. One identical question. Three completely different Arbyn replies, because tone, vocabulary, and rhythm come from the tone you set and the replies you approve. We don't pick a “fashion voice.” You do.
It does. Your usual XS will sit beautifully. If you prefer a softer drape, a size up is appropriate.
Yes, Crescent runs true so XS is your size. Want it a touch looser around the hip? Most go up to S. You're good either way.
True to size, lovely, your usual XS will fit just as it should. A touch of give through the hip, which is exactly how we cut it. Wear it well.
Not just fashion
Shade matching, ingredients, vegan and pregnancy-safe.
ExploreDosage, subscriptions, compliance-safe phrasing.
ExploreAllergens, pause-the-box, perishable logistics.
ExploreDimensions, lead times, white-glove logistics.
ExploreCompatibility, troubleshooting, RMA and warranty.
ExploreSizing, engraving, gift orders, gemstone care.
ExploreFeeding amounts, frequency, recipe swaps.
ExploreSee every industry Arbyn is tuned for.
Browse allInstall in minutes. Train it on your size charts and return policy. Watch it draft its first sizing reply within an hour for you to approve, in your voice, with your tone, citing your own catalog.